TJ&LadyDi
RVF "Dinosaur"
Recently, we posted a thread about our Girard awning extending on its own while we were underway. We had talked with a Newmar customer service representative immediately after the unexpected awning deployment and they ably assisted us in deactivating the awning controller so this would not happen again as we completed our trip.. So far, so good.
When we reached our destination (two days after the event), I sent a summary of what happened and a request for corrective action to both Newmar and Girard. The following morning, I received a phone call from Girard’s Director of Sales and Service wanting more detail and assuring us that the company would make things right. He noted that he had talked to Newmar (and, to the specific customer service representative that had fielded our original call) before calling us. So, it was pretty obvious that both companies have seen my report and request for corrective action.
Girard told me that it was taking ownership of the problem and all future contacts about it should go to them. That was very much appreciated.
Where things went off the rails was that Newmar has, to date, not even acknowledged receipt of the my communication with them. I’m guessing it has just been assumed that since Girard has stepped up, the matter is being handled; and, it is. But as someone with an extensive background in corporate and customer communications, I am astounded that Newmar missed this golden opportunity to provide real customer service.
Were I in charge of Newmar’s customer service, I would have immediately responded with something like “Thank you for contacting us. We have been in touch with Girard Awnings and they would like to be the point of contact for resolving this issue. We are always concerned when one of our coach owners experiences a problem and know that our awning supplier, Girard, is also concerned when the problem involves one of its products. At Girard’s request, we ask that you communicate directly with them in getting the problem resolved. Thank you for being a Newmar customer.”
That simple step would have taken only a minute or two and would have closed the communications loop to the satisfaction of all parties involved. Quite apparently, Newmar just doesn’t understand the communications process. It is a bi-directional channel! And, I guess, it also doesn’t understand how this bi-directional communication can foster customer loyalty for its products. Pretty astounding...and sad!
TJ
When we reached our destination (two days after the event), I sent a summary of what happened and a request for corrective action to both Newmar and Girard. The following morning, I received a phone call from Girard’s Director of Sales and Service wanting more detail and assuring us that the company would make things right. He noted that he had talked to Newmar (and, to the specific customer service representative that had fielded our original call) before calling us. So, it was pretty obvious that both companies have seen my report and request for corrective action.
Girard told me that it was taking ownership of the problem and all future contacts about it should go to them. That was very much appreciated.
Where things went off the rails was that Newmar has, to date, not even acknowledged receipt of the my communication with them. I’m guessing it has just been assumed that since Girard has stepped up, the matter is being handled; and, it is. But as someone with an extensive background in corporate and customer communications, I am astounded that Newmar missed this golden opportunity to provide real customer service.
Were I in charge of Newmar’s customer service, I would have immediately responded with something like “Thank you for contacting us. We have been in touch with Girard Awnings and they would like to be the point of contact for resolving this issue. We are always concerned when one of our coach owners experiences a problem and know that our awning supplier, Girard, is also concerned when the problem involves one of its products. At Girard’s request, we ask that you communicate directly with them in getting the problem resolved. Thank you for being a Newmar customer.”
That simple step would have taken only a minute or two and would have closed the communications loop to the satisfaction of all parties involved. Quite apparently, Newmar just doesn’t understand the communications process. It is a bi-directional channel! And, I guess, it also doesn’t understand how this bi-directional communication can foster customer loyalty for its products. Pretty astounding...and sad!
TJ