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Why do manufacturers carry multiple brand names of the same product?

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Old one

RVF Regular
Joined
Apr 13, 2026
Messages
52
Location
Altamonte Springs, Fl
Fulltimer
No
I asked the internet the difference between a Tor Axis and A C E. The result is they are the same except for some exterior things, NOT making a difference in usage or driving. Why do they do this?

I was employed at a company that imported consumer goods. We had them manufactured offshore and some sold under our name, or private labeled. I asked why, and products with very Minor differences. was answered by the Sales and Marketing V P.

If you go into different stores in the appliance areas., you will see G.E./ Hotpoint; RCA/Kenmore/Whirlpool names. Sometimes, by contract, an "area" is named, so they can sell the other brand name to a competitor. Sometimes, the big brand buys out a smaller brand and the contract states keeping the smaller brand name alive. Sometimes, both brands have a following....
The different is marketing, not the product.
 

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