Winnebago stock (WGO) not looking so great

[CaptainGizmo]

I can’t stop my mind coming up with analogies when I see this and think about the Newmar-Winnebago deal.

Imagine jumping out of a crashing plane without a parachute , only to land on the Titanic .

 

[Neal]

Ever been to a race? People camping in RV's by the thousands......

More than most national parks on any given weekend.......

My impression is Newmar (aka CEO) is targeting NASCAR teams, not spectators trying to get lower volume bigger price tag purchases. Thinking the high line Newmar's compare with Prevost, Marathon, etc. that these teams would typically consider, I believe. Instead, some like myself "feel" the better target market is like on their brochures etc. of families/retirees living the dream of the open roads. I think we're seeing today that this marketing target has been an unfortunate miss. Many of us really miss the family feel Newmar once was of a company with this dream in mind of touring the country and taking in the great adventure it has to offer.

 

[Kevin D Pem]

My impression is Newmar (aka CEO) is targeting NASCAR teams, not spectators trying to get lower volume bigger price tag purchases. Thinking the high line Newmar's compare with Prevost, Marathon, etc. that these teams would typically consider, I believe. Instead, some like myself "feel" the better target market is like on their brochures etc. of families/retirees living the dream of the open roads. I think we're seeing today that this marketing target has been an unfortunate miss. Many of us really miss the family feel Newmar once was of a company with this dream in mind of touring the country and taking in the great adventure it has to offer.

I think they are hunting consumers wherever they find them.

 

[TR25]

I think they are hunting consumers wherever they find them.

should be standard business practices, but the commodification everything has aplified that...especially with off site ownership by little more than a holding company.
Place I worked for was bought and after that, I spent a lot of my time answering dumb questions on computer printouts of transactions rather than actually going and getting new or retaining valuable customers.

Salespeople start companies, accountants run them.

"Numbers Sanctify", Charlie Chaplin

 

[GlampDaddy]

Not good!

View attachment 32494

WooHoo! It's on sale!

 

[Holdmybeer]

It’s a sales thing. Linking your brand to NASCAR is a smart move. There’s a reason Fore, Ferrari, Honda, Mercedes….spend hundreds of millions sponsoring F1 race teams.

 

[Texas Clodhopper]

I used to be a NASCAR fan, but I stopped watching and attending in about 2008. Apparently, 10's of thousands of my friends have done likewise. Bristol was a favorite of mine and one of the hardest tickets to get, but today you can buy tickets on raceday. It would appear to me that they are marketing to a declining market.

Some of you may recall a post I made last summer about being in a campground in Berlin, Ohio, and being smack dab between four of Mahlon Miller's relatives. All they could talk about was how the quality and attitude of the employees had gone down since the buyout and how they didn't understand the NASCAR thing, other than the washing machine guy loved going to the races. The old-time employees are counting their days until retirement.

Does any of this have anything to do with the WGO stock price? Of course not, it's the post-pandemic crash. They can put every race team in Nascar, Formula 1, etc in a King Air, and it's not going to drive the stock price up or sell more motorhomes to John Q public.

 

[Underboss]

They can put every race team in Nascar, Formula 1, etc in a King Air, and it's not going to drive the stock price up or sell more motorhomes to John Q public.

I believe it is pure marketing. Its human nature that people want to be like their heroes or get as close as possible. I am not and never have been a Nascar fan. I am a 1/4 mile guy.
But its marketing, it gets the name out there. Whether that fan can afford it or not, they will know their hero owns a Newmar and when they talk to friends, social media, etc, they will spout that product name.
Not much of a difference between them and the non rv or Newmar owners that spout falsehoods and generalizations about a brand they know nothing about but it gives them something to talk about.
But as you said, it will do nothing for the stock prices, the horrific economy and inflation are doing that

 

[Neal]

I look forward to the day I see "Newmar" on the hood of a NASCAR racecar. That's sponsorship and marketing.