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The Ford Lightning is Dead but Here Comes the Lightning EREV

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Eh, I think EREV will just be the gateway drug needed to get those into an EV drivetrain but without range concerns. In particular for those that tow long distances frequently.

But for your “normal” truck buyer, I think they’ll get the EREV and will rarely need to use the combustion engine / generator. Then the questions will come around why am I maintaining this engine and fuel system but never using it? 🤷🏻‍♂️ Dealerships love the service after the sale and don’t get that with pure EVs.

Those first 10% early adopters (we’ve been an all EV household for +7 years now) have learned that range / charging is largely a non-issue.
 

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