Why does Newmar reuse their prior brand names for newer coaches?

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Joined
Jul 27, 2019
Messages
3,372
Location
Midlothian, VA
RV Year
2017
RV Make
Newmar
RV Model
Ventana 4037
RV Length
40' 10"
TOW/TOAD
2017 Chevy Colorado
In the auto industry they come up with new names for their vehicles. It seems Newmar reuses their prior names for newer coaches. I saw a Facebook post of a New Aire from around 1970 which made me post this. We could probably list other examples but it just makes me wonder why they don't just come up with new names for their new coaches instead of reusing the names from older coaches (including trailers) that have no resemblance to the prior use.
 
Joined
Dec 19, 2019
Messages
95
RV Year
2016
RV Make
Newmar
RV Model
Dutch Star
RV Length
37
TOW/TOAD
2020 Rubicon Eco Diesel
I think having the older names on newer coaches makes people recall , {Hey, I remember my uncle / father / friend's friend having one of those}. It probably draws more sales than you would think. How many "new" Thunderbirds were sold to people wanting a piece of the past.
 
Joined
Nov 15, 2019
Messages
181
Location
Portage, MI
RV Year
2017
RV Make
Newmar
RV Model
Ventana LE 4037
RV Length
40' 11"
TOW/TOAD
2021 Chevy Trailblazer
In the auto industry they come up with new names for their vehicles. ...
Actually the auto industry reuses names too and causes quite a bit of confusion. i.e. Chevrolet recently reused the Blazer moniker. Now, they've reincarnated the Trailblazer. I agree what's a Kountry Star? Two products, Two different coaches.
 
Joined
Nov 3, 2019
Messages
396
Location
TGO Titusville FL
RV Year
2015
RV Make
Newmar
RV Model
Dutchstar 4369
RV Length
43
TOW/TOAD
2014 Honda CRV
George Foreman reused his name about 10-11 times on his kigs😂🤣.
 
Joined
Dec 27, 2019
Messages
217
Location
Fredericksburg, VA
RV Year
2005
RV Make
Newmar
RV Model
Kountry Star 3910
RV Length
39
TOW/TOAD
Ford Taurus
Kountry Star was also a 5th wheel before Newmar got out of them. I had a fella stop by my campsite once and reminisce about his KS fiver he had at one time.

0B6E0737-B912-44E4-AC63-D60322B00689.jpeg
 
Joined
Nov 15, 2019
Messages
500
Location
DFW, TX
RV Year
2020
RV Make
Newmar
RV Model
New Aire 3543
RV Length
35
TOW/TOAD
2020 Jeep Gladiator
There was one of these in the parking area at Newmar when we did FPU...
 
Joined
Nov 4, 2019
Messages
546
Location
No Where In Particular
RV Year
2020
RV Make
Newmar
RV Model
Dutch Star 4369
RV Length
43’ 9”
TOW/TOAD
2016 Colorado
There was one at Palm Creek in Casa Grande, some folks from Canada. Stopped and talked to him thinking the fiver had been repainted but no just well taken care of.
 
Joined
Nov 2, 2019
Messages
2,116
Location
WA, MT or somewhere else!
RV Year
2018
RV Make
Newmar
RV Model
Mountain Aire 4047
RV Length
40'
TOW/TOAD
2014 Honda CR-V
This Kountry Aire 5th wheel was at Newmar for service last June when we were there.

Kountry Aire-1.JPG


I know it is not a "Kountry Star," but interesting all the same. It was in beautiful condition as you can see,

TJ
 
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