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The Ford Lightning is Dead but Here Comes the Lightning EREV

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The ground truth of the Ford $19 billion dollar write down for EV's. EV batteries should be very cheap going forward with all this manufacturing capacity idle. Likewise the cost of RV's with big battery packs should drop dramatically as well.

 
Here is a short video of the RAM EREV chassis.

 
For those who want to learn more about how EREV's work Munro Live did a series of videos 10 months ago tearing down a Chinese BYD Shark EREV pickup. Chinese are way ahead of the rest of the world in EREV development.

Here is one of the first videos of the series:

 
We’ll likely never see a BYD vehicle in America. Who’d buy a Tesla when a BYD that is every bit the quality or better sells for 30% less.
 
200 mile towing is not nearly enough for me..sorry. I still pass

Agree 200 is not much... while there are EV that can tow the Lightship further (e.g., Silverado 400-500 miles)... we don't have a skin in this game. Our goal is to show that the Lightship makes any truck or tow vehicle better (diesel, gas, electric, hybrid).
 
Well done story about the Lightning in the WSJ.


"Yet a complaint took root when the simple math became obvious—the trade-off between the weight of the vehicle and the range of the expensive batteries powering it. Not surprisingly, customers saw the distance they could go between charges decrease dramatically when they towed heavy loads, such as boats or RVs."

"The real issue this past week, however, might be simpler: Ford’s EV truck failed to live up to customers’ expectations."

"In other words, the Lightning wasn’t the best truck that happened to be electric. It was, at most, the best truck that was electric—which is a much smaller niche."



 
Fords ev sales dropped 61% after the tax credit, a euphemism for publicly funded subsidy, expired. Ford wrote down $19,500,000,000 in losses which had accumulated over the past several years. The largest write down in Ford's history.
 

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